|UK exporters optimistic about 2015 trade prospects
As part of UKTI’s Export Week in November, more than 400 British exporters were interviewed to share their thoughts on going global. The results show that Britain’s international traders are positive that conditions are set to further improve: 78 per cent of the surveyed business owners and managers believe that 2015 will be even better than 2014.
The most popular regions for expansion are Europe and North America, with 59 per cent and 44 per cent of respondents planning to target these markets. While 34 per cent stated they specifically target markets with ‘cultural similarity to the UK’, most respondents emphasised that they choose target markets based on thorough research and analysis.
Read more about the survey and its outcomes.