UK’s green economy continues to grow | Planning for e-commerce demand surges | Outreach marketing tips for SMEs

Posted on 19/05/2022 by DHL Express

UK’s green economy expected to grow by 11% per year

The Government has said that the UK’s green economy is projected to grow by 11% per year between now and 2030, driving a six-fold increase in green jobs by 2050. International Trade Secretary, Anne-Marie Trevelyan, has this week announced new loan guarantees of nearly £190 million which will drive green growth for sustainable businesses and support new jobs.

“Delivering net zero is not just in the world’s environmental interest but it is in our economic interest too,” Trevelyan says. “The financial case for green trade is very clear. The global market for low-carbon exports is growing rapidly. By 2030, it’s projected to be worth almost £2 trillion. Quite simply – green trade spells green jobs.”

The Government will host the UK Green Trade and Investment Expo in the North East in October, bringing together UK businesses and global investors to capitalise on the commercial opportunities from our drive to net zero.

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E-commerce: how to prepare for the unpredictable

Running a successful e-commerce business is all about managing supply and demand. While you can plan for peak periods in the calendar such as Black Friday and Christmas, what about unexpected demand surges?

A new trend, a popular influencer mentioning a certain product, or a celebrity spotted wearing an item could all send customers flocking through your online doors to look for the latest must-have merchandise.

Although demand forecasting isn’t always easy, there are some steps your business can take to be prepared for sudden spikes in demand and keep your customers happy.

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4 steps SMEs can take to create an outreach marketing strategy

A robust and effective outreach marketing strategy can help increase your brand awareness, engage prospects and even lead to increased sales. However, if you’re a business owner or marketer it can be difficult to know where to start.

Before you deep dive into outreach, there are four basic steps you can take to ensure you show your value. From making sure your messaging reaches the right people to planning an omnichannel approach, establishing a solid foundation for your campaigns will give your marketing strategy the best possible chance to have a positive impact on your business.

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