UK-Vietnam Trade Agreement | 3 top local SEO tips | Latest e-commerce news

Posted on 13/05/2021 by DHL Express

Joint Statement by the UK and Vietnam on Free Trade Agreement

As of 1 May, the Free Trade Agreement between the UK and Vietnam came into effect. The deal covers £5.1 billion in trade and addresses essential areas of their growing relationship, including the removal or reduction of tariffs, trade in services and the protection of Intellectual Property Rights.

It is the latest milestone in the trading relationship between the two countries and acts as a stepping-stone in the UK obtaining membership to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

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3 local SEO tips to improve your search rankings

Local SEO, a marketing tool that looks at your business’ visibility in local search results, can be hugely effective in increasing exposure to your potential customers. Research shows that 46% of Google searches are looking for local information, and that 72% of those result in the person visiting a shop from that search.

But how do you maximise your use of this tool? Click below to find three top tips for using local SEO to improve your business’ search ranking.

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The latest e-commerce news from around the world

Continuing the theme of search-based marketing, we look at how a leading athleisurewear brand used innovative search technology to increase its revenue by 23%.

With Klarna claiming that the US had become it’s fastest growing market, new data suggests that Buy Now, Pay Later (BNPL) payment services are expected to increase in the US to 4.5% by 2024.

Finally, a study has shown that Gen Yers and Gen Zers led the charge in online purchases from international brands last year, spending up to and over US$500 on cross-border purchases. Are you ready to go global and capture this market?

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