UK-Israel trade | SEO for SMEs | Latest e-commerce news

Posted on 8/02/2022 by DHL Express

Preparations begin for new UK-Israel trade deal

The UK government will begin their eight-week consultation with businesses and the public before negotiations with Israel begin later this year, as they look to build on their £4.8 billion trading relationship.

A new deal would aim to strengthen bilateral trade, particularly in industries like digital, services and life sciences, and seize new opportunities in education, healthcare and food and drink exports, by lowering tariffs and granting better market access to the country.

“This new trade agreement is part of our commitment to build a stronger relationship with Israel and is a huge opportunity to deepen ties with a fellow democracy and tech superpower so together we can create well-paid, high value jobs in both countries,” says Anne-Marie Trevelyan, Secretary of State for International Trade.

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4 small business SEO tactics for 2022

To take advantage of the expanding e-commerce market, small businesses need to ensure that they make their online presence known. Although it may feel overwhelming to try and compete with established industry players, there are a few simple SEO tactics that you can use to boost your brand recognition and page rankings.

Paying close attention to Google reviews, optimising for voice search, and investing in keyword-optimised video content, are all useful SEO techniques that can make your business stand out from the crowd in 2022.

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Latest e-commerce news from around the world

In this week’s latest e-commerce news, new research shows that automated emails are performing better than promotional campaign emails in terms of generating new sales for e-commerce retailers. 34% of consumers who clicked on behaviour-based automated emails, such as abandoned basket reminders or feedback requests, will go on to make an online purchase.

Meanwhile, a new consumer behaviour report found that 42% of brands plan to offer customers personalised product recommendations, and ‘buy now, pay later’ services are expanding to meet the needs of the growing B2B online marketplace.

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