Sustainability strategy | Effective FAQ pages | Latest e-commerce news

Posted on 4/11/2021 by DHL Express

Creating a sustainability strategy for your business

As part of the Climate Change Act, businesses – which account for 18% of the UK’s carbon emissions – will be required to reach net zero by 2050. Wherever you are on your journey to reducing your company’s environmental impact, being proactive with your strategy will help ensure you’re protecting your future and keeping up with your competitors.

Creating a sustainability strategy means understanding the areas that need improving most and defining targets to reduce your energy consumption. With targets and objectives in place, engage with your staff to ensure they are aligned with you on your sustainability goals, then continuously review your progress to identify success and areas for improvement.

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How to create an effective FAQ page for your store

As its name suggests, the FAQ section of your web page addresses any common questions that customers may have about your products, services, payment options, delivery/returns policies, and so on.

Going beyond a simple question and answer page, it can also address unanswered product queries, reduce traffic to the customer support team, improve SEO and site navigation, earn trust, prevent complaints and improve retention.

With 69% of consumers trying to resolve their issues independently before reaching out for support, having a strong and informative FAQ section on your website could be the deciding factor in your customer’s purchasing decision.

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The latest e-commerce news from around the world

Amazon’s annual report has shown that there are now over 500,000 sellers in the US, with more than 3.8 billion products sold this year. Meanwhile, PayPal has revealed that 22% of consumers are more comfortable with cross-border purchasing since the beginning of the pandemic, and that approximately 67% of online purchases this year are expected to be done via smartphone.

In other e-commerce news, conversational commerce start-up AtomChat has secured funding to expand in Latin America. And having seen a surge in new subscribers amidst the pandemic, D2C meal kit company HelloFresh has increased its European presence by launching in Italy.

Finally, Adidas are looking towards a more responsible future, and have partnered with thredUP to launch their own resale service.

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