New Zealand – UK trade | Black Friday shopping habits | The thoughtful holiday gift buyer

Posted on 28/11/2018 by DHL Express

New Zealand begin negotiations on a new free trade agreement with the UK

The New Zealand government have started gathering views about a free trade agreement with the UK. New Zealand’s Trade and Export Minister David Parker noted that the UK is one of New Zealand’s ‘oldest friends’ and that ‘a trade deal makes a lot of sense’.

New Zealand and the UK have always had a very strong relationship, with trade of goods between the two countries worth £2.72 billion last year, and British exports increasing by 10 per cent on 2016.

Dr Liam Fox, International Trade Secretary said: “I am delighted that New Zealand’s Trade Minister David Parker is taking the necessary steps, so we can begin to negotiate a highly ambitious free trade agreement that is fit for the 21st century. This will help to create jobs in both our countries and give consumers greater choice at lower prices, as well as pulling British businesses closer to the rapidly-growing Asia-Pacific region.”

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The new Black Friday shopping habits

UK retailers have reported low footfall on the high street over the Black Friday weekend. Despite it being a firm fixture in the UK retail calendar and more and more retailers participating in the promotional activity, shoppers turned to online stores to place their orders.

New credit card data also suggested a growing trend that UK shoppers bought more items but spent less. Konrad Kelling, managing director of Barclaycard Payment Solutions, said: “Our data shows that people have been making a higher number of less expensive purchases than at this time last year.”

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What are you doing to help thoughtful holiday gift buyers?

According to Google mobile searches for “gifts for ___ lover(s)” have grown by over 130 per cent in the last two years and “gifts for ___ from ___” have grown by over 140 per cent. This specific searching behaviour clearly shows that people are increasingly looking to find very special and specific gifts.

To help shoppers on their hunt for the perfect gift Google have put together some tips that your business can offer. These include curating gift lists for those hard to buy people like dads or the person who has everything and making sure your gift-related content is shared beyond just your site.

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