Liam Fox on his campaign for WTO DG | Thought leadership boosts business | Global e-commerce trends

Posted on 27/08/2020 by DHL Express

Liam Fox pledges more input for women, by women in the WTO

On 8 July, the Prime Minister nominated former International Trade Secretary Dr Liam Fox for the position as the next Director General of the World Trade Organization (WTO).

Dr Fox has pledged that women will make up at least half of his senior leadership team if he is appointed as the next Director General: “There is a need for the WTO to embrace the ‘talents, innovation and creativity’ of women to ensure it can lift another one billion people out of poverty.”

Find out why Dr Liam Fox believes securing the input of women at senior level will help reduce barriers facing women in accessing trade opportunities.

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How thought leadership can boost your business

Thought leadership can be a powerful tool to build awareness of your brand. But what is thought leadership and how exactly can you integrate it into your content marketing strategy?

88% of consumers research a product or service online before purchasing, so if you’re an e-commerce business trying to cut through in a competitive market, thought leadership might just give you the edge.

Read more for best a practice guide to this valuable marketing route.

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Global e-commerce trends

Findings from a recent Capterra survey suggest the number of online shoppers ordering between 6 and 10 products per month has increased from 10% to 17%, and the number of shoppers ordering between 11 and 20 products per month has even doubled.

Take a look at the latest global e-commerce trends including Europe’s newfound love for online shopping, Etsy’s bumper sales quarter and how innovative technology is making e-commerce more accessible to disabled people.

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