Key marketing strategies | B2B marketplaces | Latest e-commerce news

Posted on 5/08/2021 by DHL Express

7 key marketing strategies designed for small businesses

For small business owners, one of the biggest challenges is standing out from the crowd, especially when you are competing with other businesses of similar sizes or bigger, but might not have the same budget or resources to work with. So what can you do to grow your business and achieve your marketing goals?

Click below to discover seven key marketing strategies, from content, social media and influencer marketing, to SEO, PPC and more.

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How to make the most of B2B marketplaces

The change in the B2B e-commerce landscape has seen expectations more commonly associated with the B2C sector now being of greater importance in the B2B market. With 64% of B2B buyers prioritising experience over price, and 86% of buyers prepared to pay more for a better experience, now is the time to invest in your e-commerce channels. Could B2B marketplaces be right for your business?

We look at the potential benefits and challenges of utilising this new sales channel, and offer advice on finding the right B2B marketplace for you.

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The latest e-commerce news from around the world

In this week’s e-commerce news, we look at how customer experience and delivery options can help win or lose valuable business, and the research that is showing a changing attitude towards chatbot technology.

Meanwhile, over in Germany a plastic-free grocery start-up is helping its customers be more eco-friendly by delivering its organic produce to them in glasses, whilst an online eyewear retailer based in the US has released an app that will allow its users to take an eye test via their iPhones.

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