Future-proof your digital marketing | How to manage supply chain risks | Enter the DHL Fashion Potential Award

Posted on 9/06/2022 by DHL Express

Future-proof your digital marketing with data-driven personalisation

How do you grab your customers’ attention – and retain it – in a crowded market? In a digital world where consumers expect marketing content to be personalised and tailored to their own individual needs, a one-size-fits-all approach simply won’t cut through the noise.

Data-driven personalisation can help you meet high customer expectations, giving them a smooth experience and ensuring they feel known, remembered and understood, whichever channels they’re engaging with.

Using data effectively can be a powerful marketing tool for any business. Read more about the five steps you can take to understand your customers better, foster positive sentiment towards your brand and stay one step ahead of the competition.

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How to manage supply chain risks in 2022 and beyond

After two years of disruption to supply chains due to the pandemic and other external factors, now is the time to look ahead and mitigate further risks to your business.

The latest Annual Supply Chain Risk Report from supply chain risk analytics company, Everstream Analytics, has identified five key areas that you can focus on to help protect your business and keep your supply chain moving now and in the future.

Ocean freight, labour shortages and surplus inventory are all linked to the pandemic, while environmental, social and governance issues and the often overlooked problem of global water shortages could also leave companies vulnerable to further challenges.

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Don’t miss the chance to enter this year’s DHL Fashion Potential Award

There’s still time to enter this year’s DHL Fashion Potential Award! Partnering with the British Fashion Council, we want to shine a spotlight on sustainable style and help #DeliverChange in the British fashion industry.

We’re running the award to uncover innovative fashion businesses that embrace an ethical ethos and want to play a part in making the industry more sustainable. The winner will receive £20,000 prize money to deliver their international growth plan, as well as guidance on how to grow their business responsibly.

The closing date to enter this year’s award is 17 June 2022.

Submit your entry

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