D2C e-commerce | A guide to selling in Italy | Green is the new black

Posted on 18/02/2021 by DHL Express

Direct to consumer e-commerce

In Europe, digital adoption has jumped from 81% to 95% during the COVID-19 crisis but many brands are still cautious about selling directly via their own e-commerce channel and choosing intermediaries including marketplaces.

Find out more about some of the barriers and concerns shared by executives having to navigate the digital landscape.

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E-commerce country guide: Italy

Whilst Italy has historically had one of the lowest rates of e-commerce penetration in Europe, it now looks to be a lucrative sales market for businesses as the pandemic has had a transformative effect, with online shopping growing at triple digit rates.

Because Italians are not as experienced with internet shopping as other markets, providing simple-to-navigate interfaces on your e-commerce platform is going to be important to convert shoppers. For more tips like these read on.

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Green is the new black for fashion forward Britons

Eco-conscious millennials and Gen Z-ers are fuelling a boom in sales of second-hand fashion in the UK. Research shows that more than half of 16-30 year-old Britons swapped, borrowed, and bought more second-hand clothes and items in 2020 than 2019.

This rise of slow fashion should be taken seriously by fashion retailers because as many as 30% of consumers would go so far as to choose a retailer based on whether or not they sold sustainable fashion ranges.

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