Black Friday | UK leads value-generating and values-driven free trade policy | The business of Christmas 2020

Posted on 5/11/2020 by DHL Express

Black Friday – How to prepare your e-commerce business

The countdown has begun to one of the biggest online shopping days in the world – Black Friday 2020, this year’s event will take place on Friday 27 November. If you run an e-commerce business, it could be your most lucrative day this year which counts more than ever right now.

Black Friday has expanded into a global event but following the pandemic and record growth in e-commerce, Adobe Analytics forecasts that the total amount of global spend across this year’s Black Friday weekend is set to increase by 20% in revenue compared to last year. Read on for tips to help you boost this sales opportunity.

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The UK’s vision for values-driven free trade

Now the UK once again has a voice at the table, International Trade Secretary Liz Truss outlined the UK’s vision for a values-driven and value-generating free trade deal at the ‘Global Trade Live’ event. The UK plans to re-establish itself as a major voice in global trade and challenge those that won’t abide by the rules.

Setting out its own path, the UK will not sacrifice its values – freedom, democracy, human rights or the environment – nor the economic opportunities that are available. Read on to see the full transcript of the speech and understand the vision in full.

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How shoppers are spending this Christmas

The on-going pandemic and economic uncertainty mean the Christmas holidays this year will be like no other. Although faced with these challenges, shoppers want to have a positive end to the year and plan to spend the same amount of money as Christmas 2019. Globally, 30% of these purchases will be made online.

Given the boom in e-commerce this year, we have seen a shift in purchase habits. Our report looks at what and how these customers are buying, how much they are spending and their expectations from brands, so you can be sure to take advantage of online demand this season.

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