100 export barriers to be resolved | Benefits and risks of influencer marketing | Top 5 e-commerce trends

Posted on 6/07/2022 by DHL Express

Government plans to resolve around 100 priority trade barriers

International Trade Secretary, Anne-Marie Trevelyan, has announced plans to unlock new export markets worth tens of billions for UK businesses.

In a speech to the British Chambers of Commerce, Trevelyan described the work as a ‘bonfire of the barriers’, allowing world-leading UK products and services to reach hundreds of millions of new customers around the world.

Trevelyan said: “We know that businesses who export pay higher wages and are more productive than businesses who do not, but too often, complex trade rules and practical obstacles prevent them selling overseas. This bonfire of the barriers will grow our economy by allowing our brilliant businesses to satisfy the enormous global appetite for their goods and services.”

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What are the benefits – and risks – of influencer marketing?

Influencer marketing may already be part of your marketing strategy, but are you aware of all the benefits and risks to your business?

On average, Gen Z spends over eight hours online and watches over three hours of video content each day. The influencer marketing industry is now worth around $16 billion as individuals are seizing the opportunity to build their own brand and sell products via their social media profiles. But is it right for your brand, who is the best fit and which platforms should you focus on?

Before you embark on your next marketing campaign, make sure you’re aware of the risks associated with influencer marketing, do your research into micro-influencers and consider which platforms your target audience is most likely to engage with.

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Top 5 e-commerce trends

In this week’s e-commerce news from around the world, discover the key logistics trends you need to know about to stay ahead in our latest Trend Report, Future of Work in Logistics.

There’s good news if you’re planning to sell into the Chinese market as over half of consumers surveyed said they intend to buy more from Western brands this year.

If you’re selling your products via Shopify or eBay, both announce changes that open up valuable opportunities for merchants looking to increase sales and boost engagement.

And, whether or not you sell directly on Amazon, prepare for a surge in traffic on 12 and 13 July as Amazon Prime Day 2022 promises to spark a surge in demand.

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