Small Business Sunday (#SBS) was started in 2010 by entrepreneur and businessman Theo Paphitis, best known for his position on Dragons’ Den. Each week, Theo rewards small businesses that tweet him @TheoPaphitis, pitching their businesses including the all-important hashtag #SBS. The benefits range from increased Twitter followers to positive media publicity and, crucially for many, increased sales!
Now in its tenth year, the 2020 event was held at the ICC in Birmingham and attended by around 900 small businesses keen to enhance their growth. Speakers on the main stage included Google Digital Garage, LinkedIn, NatWest and Mind, as well as Meet the Experts and Breakout Sessions with businesses including DHL Express. The attendees also heard from Theo himself as he was joined by fellow Dragon and crafting Queen, Sara Davies.
As a longstanding, proud #SBS partner and specialists in international logistics and e-commerce, we were on hand at the event providing businesses of all shapes and sizes with guidance on how to deliver their products to the world.
Finding global e-commerce success
Heather Wight, DHL Express E-commerce Business Development Manager, gave one of the day’s expert Breakout Sessions themed around achieving success in global e-commerce. Did you know, consumers are likely to spend more on online purchases when selecting express delivery? It therefore makes sense for e-commerce businesses to have an express shipping option at the checkout, and to consider adding this as a free option when a spend threshold is reached. Heather also shed some light on e-commerce markets that might not be as obvious, such as Israel, which has four million online shoppers, 82% of which are cross-border buyers.
Get your business visible
Priya Chauhan from Google Digital Garage gave an in-depth presentation on the main stage about the importance of using the resources available to small businesses to help them create an online presence. Priya encouraged business owners to get inside their customer’s head and think how they would find you. By understanding your audience, you can understand the journey they will take to end up with your product and optimise your online presence to meet this. With Google holding the title of the most used search platform, Priya also highlighted how organic search, business listings and paid search are all really simple ways to reach more people online.
Eliminating the risk of international trading
Western Union held a Breakout Session outlining some of the barriers small businesses can face when trading internationally due to exchange rates. Western Union revealed that 60% of small businesses see international trade as a problem. This is why their service helps companies get the best exchange rate possible so there is no threat of losing out on profits as exchange rates move. Their simple procedure of developing an enhanced strategy to help outperform competition and achieve specific targets means that international trade can be executed efficiently with free expert advice.
Why is the SBS network so important?
It was fascinating to hear from the man himself, Theo Paphitis, about the success of the #SBS network in its ten years and find out more about the winning businesses. Since 2010, there have been more than 400,000 #SBS entrants and the network is formed of over 3,000 Winners. Theo was particularly proud to reveal that, purely by coincidence, 75% of the Winners are female founded businesses. This is even more impressive upon learning that only 34% of UK SMEs are female-founded.
CEO of Theo Paphitis Retail Group, Kypros Kyprianou, said it best when opening the event: “Business can be a lonely place. The businesses in the #SBS network help each other so they’re not in it alone.”
DHL Express is proud to show its continued support for the #SBS network by offering all #SBS Winners 20% off shipping online or in-store. #SBS Winners can also take advantage of 50% off our standard tariff for international shipping to help them in their global trade journey. Visit our dedicated #SBS page to find out more here.