In China, mobile accounted for 64.7 per cent of all e-commerce sales in Q4 2015, outperforming desktop and laptop sales, according to Analysys International Enfodesk.
Mobile sales in China are expected to grow by more than 30 per cent each year until 2019, according to eMarketer. This will make the m-commerce market worth over US$1.5 trillion in 2019, which is around 24 per cent of all retail sales in the country.
The potential for retailers to grow and succeed in China via e-commerce, including m-commerce, is vast. Read our customer story for advice and support on entering this market.