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Online retail earns more | Video influences purchase decisions | DHL shipping tools

DHL E-commerce
Customers spend more online

According to a new study, retailers who sell online earn more revenue than those who only offer the option to purchase goods offline.

Consumers are likely to spend more online as it is easier to find items through the search function: “As shoppers grow more accustomed to the idea of searching for niche items online, carrying these niche products can not only yield additional revenue but also help retailers recruit and retain customers,” said Junzhao Ma, a lecturer at Monash University.


Online videos support buying decisions

72 per cent of consumers have watched an online video to help them make a buying decision.

85 per cent of men surveyed and 56 per cent of women used YouTube to find helpful videos, whilst 23 per cent of women but only 6 per cent of men used a company website.

This shows how important it is for retailers to market themselves in more than one location to reach a wide audience. “If video is part of your marketing strategy, you need to make sure you include it in as many places as possible,” said Jason Hulott, Director at Speedie Consultants.

Buying online

Global trade
DHL shipping tools and advice

We’ve put together helpful how-to videos on some of the DHL shipping tools available to our customers.

The collection includes advice on how to create shipment labels, how to create return shipment labels, how to arrange a courier collection, and how to create a Customs Invoice.

Visit our YouTube channel to see the full list. Or, for more detailed advice on shipping internationally, visit the DHL Guide, which is designed to accompany every step of the global trade journey.


Thursday 11 August 2016

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