Google: UK ecommerce exports likely to reach £45 billion by 2020
According to new research from Google and OC&C Strategy Consultants, British ecommerce exports, valued at £13 billion today, could be worth £45 billion by 2020. The report ‘International eCommerce – the future is now’ examines how international business has changed with geographical proximity becoming less of a competitive advantage, and the possibilities of digital internationalisation.
Concurrently to this study, Google has released the ‘Google export business map’. This document features ten of the most promising markets for British e-exporters with country-specific information about search, display, mobile and social. For example, by 2016 Sweden will account for 4.8 million digital buyers – so what’s the best way to target them?
Read the full report on the future of international ecommerce for British e-exporters and take a closer look at how to best reach markets like Germany, the US and France through online channels.