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When Christopher moved to Beijing to work as an education consultant and study Mandarin, he noticed that many of his students were developing serious respiratory illnesses as a result of air pollution. Determined to find a solution, Christopher carried out extensive product research and now runs Cambridge Mask Company, which manufactures anti-pollution masks in the […]

Here’s what you should consider to develop your strategy: Where is your target market? Firstly, you should look at where your audience is based, as different countries prefer different social media channels. Once you have identified your target market, consider what channels they actually use. Each social network has different strengths and weaknesses and different […]

1: Take advantage of the rise in mobile connectivity First of all, recognise that you can now reach potential customers anywhere in the world, at any time. The average person checks their smartphone 200 times a day, and beyond our phones we’re also connected to the internet through other devices from desktop computers to tablets. […]

b>The global economy continues to fluctuate, but there are still plenty of opportunities for British businesses to succeed In her opening speech, President of the British Chambers of Commerce (BCC) Nora Senior directly addressed that the changing global climate – including the economic slowdown in China, unprecedented migration in Europe, and Britain’s future in the […]

The main themes of the event were: British businesses need to become serious about exporting The businesses and organisations which attended the International Trade Conference clearly have a strong interest in exporting. Still, speakers such as the BCC’s Director General John Longworth and Kevin Brannan, Shadow Minister for Business, Innovation and Skills, made it clear […]

Especially if you’re thinking of trading internationally, your website or e-commerce store needs to reflect your target market and motivate your web visitors to stay on (and purchase from!) your site. We’ve put together the following steps to ensure that your website reaches and engages the right market. 1.     Research your audience Decide who your target […]

1. Take a good look at your business and products Analyse trends in your industry and demand for your products to gain a better picture of how they will sell in the future – both domestically and internationally. Also, if you’re already getting questions about your products from people in other countries or your website […]

Theo Paphitis’ Twitter bio describes him simply as a ‘Shopkeeper’ – a rather modest way of saying he owns stationery chain Ryman and homeware store Robert Dyas in addition to several other ventures. Also well-known as a Dragons Den panellist, Paphitis further promotes and drives British SME growth through initiatives such as Small Business Sunday. […]

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