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Especially if you’re thinking of trading internationally, your website or e-commerce store needs to reflect your target market and motivate your web visitors to stay on (and purchase from!) your site. We’ve put together the following steps to ensure that your website reaches and engages the right market. 1.     Research your audience Decide who your target […]

1. Take a good look at your business and products Analyse trends in your industry and demand for your products to gain a better picture of how they will sell in the future – both domestically and internationally. Also, if you’re already getting questions about your products from people in other countries or your website […]

Theo Paphitis’ Twitter bio describes him simply as a ‘Shopkeeper’ – a rather modest way of saying he owns stationery chain Ryman and homeware store Robert Dyas in addition to several other ventures. Also well-known as a Dragons Den panellist, Paphitis further promotes and drives British SME growth through initiatives such as Small Business Sunday. […]

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