With the summer holidays in full swing, November feels some way off – but peak season is fast approaching. Are you prepared? A recent DHL customer survey found that 65 per cent of respondents said they only plan one or two months ahead. Don’t miss out because of last minute planning, we’re here to help with our top tips.
Scope out your opportunities
Did you know there are more than 2 billion online shoppers worldwide? And they’re all looking for bargains over key peak events!
November is a key month in the e-commerce calendar with events including Singles’ Day, Black Friday and Cyber Monday driving consumer spending to record highs. If you haven’t marked China’s Singles’ Day on your calendars, do so now. A day where everyone buys a gift for themselves, it’s the biggest shopping day in the world with $25bn of online sales in just 24 hours! In fact, the shopping extravaganza reached at least 225 countries and regions in 2018 and at its peak, 256,000 transactions were made per second.
Whilst originating in the US, Black Friday and Cyber Monday are now global phenomena.
A PwC consumer survey in October 2018 found that the average UK shopper intends to spend £234 over the weekend, spending most on electricals/technology, clothing, shoes & accessories and Christmas stocking fillers and treats.
Optimize your website
You’ve succeeded in getting someone to your website, now you want to keep them there! Make it as accessible as possible by offering local language options to keep international customers shopping. Studies have shown 20 per cent increases in conversion when landing pages and adverts were translated into the local language and a staggering 70 per cent when websites were fully localised.
What’s more, offering payment and currency options that are local to the market you’re selling in not only make your products even more desirable but also make it easier for your customers to buy from you over a competitor.
Research to find out what the popular payment platforms are in your key markets; for example, in China the instant messaging app WeChat has a mobile payment service that has more than 300 million customer bank cards registered and in Holland, 56 per cent of online shoppers purchase via iDeal.
Give your customers choice on their shipping options;
Consumer demands are high with customers expecting more choice, flexibility and speed than ever before. If you don’t already, consider offering an express service internationally. Our evidence shows that introducing Express leads to higher shopping cart spend and it’s not unusual to see increases of 70 per cent.
Once you’ve shipped an order, keep the shopper informed with proactive delivery notifications and options. In a DHL survey, 29 per cent of online shoppers said they had changed aspects of their delivery ‘on the fly’ to secure a more convenient time or location to take receipt of their order.
At DHL Express we can help make sure your shipping policies are clear and competitive and help you to understand tariffs, taxes and duty payments in advance. We’re already helping leading retailers grow their international online sales and as you prepare for peak, we’re here to help you be on the top of your game!