Month: April 2017

How to use social media to expand your business in target markets

Published 29th April 2017

Here’s what you should consider to develop your strategy: Where is your target market? Firstly, you should look at where your audience is based, as different countries prefer different social media channels. Once you have identified your target market, consider what channels they actually use. Each social network has different strengths and weaknesses and different […]

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3 ways to effectively reach an international audience using online platforms

Published 6th April 2017

1: Take advantage of the rise in mobile connectivity First of all, recognise that you can now reach potential customers anywhere in the world, at any time. The average person checks their smartphone 200 times a day, and beyond our phones we’re also connected to the internet through other devices from desktop computers to tablets. […]

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