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2016 forecast | Export success stories | E-commerce growth in Africa

British economy looking towards a strong 2016
2015 highlights and 2016 projections

The British economy is in a strong position and looks set for further growth in the new year. In addition, online retail continues to increase as e-commerce is making a huge impact on exporters.

This is great news for British businesses, but there’s still work to do to achieve the export target of £1 trillion by 2020 set by Prime Minister David Cameron. Fortunately, there are plenty of opportunities and support available to businesses willing to take the leap into international trade.

Our latest blog gives an overview of the past year and what to expect in 2016.


Export success: stories from British international traders

At the British Chambers of Commerce 2015 International Trade Conference, a panel of international traders discussed how they succeeded in international trade and gave their advice for going global.

For example, think about managing international payment and market fluctuations, foreign language customer enquiries and how you could innovate your offering to meet international demand. Wilkin & Sons of Tiptree’s Director Scott Goodfellow recounted how in Japan, his company ended up adding muffins to their product range to meet local customers’ expectations!

Export success stories

Boost in online retail through mobile shopping
Mobile shopping in Africa boosts online retail potential

Cross-border e-commerce is growing: 80 per cent of online shoppers now look internationally for goods. According to a survey by Ipsos, 90 per cent of online shoppers use a mobile device to complete purchases.

Africa has fully embraced this trend: 89 per cent of people in Nigeria now shop online, 70 per cent in South Africa and 60 per cent in Kenya.

The increasing demand for mobile banking and payment options in Africa means this market holds many opportunities for British businesses who sell online.


Thursday 17 December 2015

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