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DHL Guide > Blog > Weekly Trade Updates > Using video to drive online sales | Brexit Britains trade options | Zero emissions by 2050

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Using video to drive online sales | Brexit Britains trade options | Zero emissions by 2050

 
Using video content to drive ecommerce sales
 
A new study by EndemolShine North and IpsosMori has revealed fresh insights into ecommerce videos and the drivers to purchase.
 
The study reports that not only do short videos outperform longer ones, but that branded content is better than a hard sell. Video content needs to be engaging and muted content works just as well as voiced.

 
Alex Connock, Managing Director of EndemolShine North said: “The fascinating thing about digital video these days is that almost everything that people thought would be true about it isn’t…for a long time it was assumed that user-generated content was the most relatable and defined what did best on social. Our study definitively showed that argument to be flawed.”
 
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Brexit Britain’s trade options
 
On Wednesday 29 March Prime Minister Theresa May triggered Article 50 – beginning the process of Britain leaving the European Union.
 
A key consideration for British businesses operating in a post-Brexit Britain is the government’s plan for cross-border trade.
 
With the government already ruling out the options of staying in the single market or staying in the Customs union, it seems that two options remain: to negotiate a bespoke free trade deal with the EU, or to fall back on our membership of the World Trade Organisation.
 
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Zero emissions by 2050
 
Deutsche Post DHL Group aims to cut logistics emissions to net zero by 2050 after the previous climate target was reached four years ahead of schedule.
 
Frank Appel, CEO of Deutsche Post DHL Group, said: “the decisions we make today determine how our children live 30 years down the line.”
 
At DHL our aim is to become the leader in green logistics and progress will be measured by several 2025 milestones, such as boosting carbon efficiency by 50 per cent compared to 2007.
 
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Thursday 30 March 2017

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