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DHL Guide > Going global > Researching your market

Researching your market

Researching your market is key to being successful in international Trade.

To make your plans really work, you may need to set aside adequate time to visit the country to which you intend to export/import from.

Businesses may operate in a global marketplace, but face-to-face meetings with potential business partners and customers continue to be the strongest foundation on which to build lasting and valued relationships.

The main objective of your visit will be to establish the potential for sales of your product and to build a clear picture of your target market. Importantly, it will give you the opportunity to assess competition from locally produced products and to identify other exporters already active in the market.

Armed with this information, you will be able to make a fully informed decision about whether your product will sell, or whether it needs to be adapted to suit local tastes.

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